Built Right Green Home Conversion Audit Feature
FEATURED IN REMODELINGMAG.COM
Remodeler Jeff Geller, owner of Built Right Renovators, in Amityville, N.Y., uses the checklist [linked] below as a customer service tool that helps to distinguish his remodeling business in a competitive market.
The checklist audits the condition of common areas where homes waste energy and water. Geller couples it with a free “Green Home Conversion Kit” – tubes of sealant and cans of spray foam insulation, among other items, for spot DIY energy-efficiency improvements – brought as a leave-behind on a first visit to a prospect.
“The offer of the free kit helps get me in the door,” Geller says. “I ask if I can conduct the audit when I’m there,” an option that often leads to a redefinition or expansion of the job scope. It usually reveals improvements that cost less and have a better return on investment than the cosmetic remodels Geller is called to estimate and, he says, “it positions me as an expert,” creating trust that “goes beyond the price of the job.” Geller prices the items he identifies for improvement depending on existing circumstances.
Written by Rich Binsacca, freelance writer in Boise, Idaho.
Download the Article and See the Form Here
|
|
|
|
 |
